SHE’S AT THE INTERSECTION OF LEADERSHIP, CULTURE, AND CONVERSATION — REDEFINING WHAT COMES NEXT.

BORN AND RAISED BY THE SMARTEST* SINGLE MOTHER IN TORONTO, CANADA, TYRA JONES-HURST BRINGS THE CREATIVE AND INNOVATIVE PUNCH OF A MILLENNIAL WITH THE DRIVE, FOCUS, AND STRATEGIC DISCIPLINE OF A SEASONED NEW YORK INDUSTRY VET.

A HIGH-IMPACT BUSINESS LEADER AND CULTURAL ARCHITECT, TYRA HAS LED MULTIMILLION-DOLLAR ACCOUNTS AND BUILT TEAMS THAT THRIVE IN FAST-PACED, HIGH-STAKES ENVIRONMENTS. HER GIFT? TURNING CHAOS INTO CLARITY. SHE DISTILLS COMPLEXITY, ALIGNS PEOPLE, AND DELIVERS SOLUTIONS THAT MOVE NUMBERS — NOT JUST NARRATIVES. BRANDS TRUST HER BECAUSE SHE SEES THE NOW, THE LONG GAME, AND THE CULTURAL MOMENT AT THE SAME DAMN TIME.

AS THE FOUNDER OF INKROUD, AN INCLUSION-ALWAYS, DIGITAL-FIRST CREATIVE AGENCY, AND THE VOICE BEHIND @IBEJONESING, TYRA CHALLENGES AN INDUSTRY THAT HAS SPENT YEARS TALKING AROUND DIVERSITY INSTEAD OF INVESTING IN IT. INKROUD EXISTS TO PUT MARGINALIZED VOICES AT THE CENTER OF CREATIVITY — NOT AS AN AFTERTHOUGHT, BUT AS THE BLUEPRINT. THROUGH @IBEJONESING, SHE SHAPES THE CONVERSATION, OFFERING CLARITY, PERSPECTIVE, AND UNAPOLOGETIC INSIGHT ON LEADERSHIP, CULTURE, AND WHAT’S NEXT. TYRA’S WORK BLENDS STRATEGY, EQUITY, AND CULTURAL INTELLIGENCE TO HELP BRANDS SHOW UP WITH AUTHENTICITY INSTEAD OF PERFORMATIVE ENERGY — FROM CAMPAIGNS TO CONVERSATIONS.

WHETHER SHE’S GUIDING EXECUTIVES, DEVELOPING NEXT-GEN LEADERS, OR REDEFINING HOW BRANDS CONNECT WITH CULTURE, TYRA MOVES WITH PRECISION AND PURPOSE — PUSHING PEOPLE, TEAMS, AND ORGANIZATIONS TO THINK BOLDLY, EXECUTE SMARTLY, AND HONOR THE COMMUNITIES THEY SERVE.

NOW BASED IN NEW YORK CITY, TYRA IS EMERGING AS A SOUGHT-AFTER VOICE ON THE FUTURE OF MARKETING, INCLUSIVE LEADERSHIP, AND CULTURE-FIRST BRAND BUILDING. SHE SPEAKS TO THE SHIFTS HAPPENING IN REAL TIME — FROM CREATOR-ERA DISRUPTION TO ETHICAL AI, COMMUNITY CONNECTION, GLOBAL INFLUENCE CYCLES, AND THE EVER-EVOLVING EXPECTATIONS PLACED ON BRANDS. HER PERSPECTIVE IS UNAPOLOGETIC AND ROOTED IN LIVED EXPERIENCE, WHERE AUTHENTICITY ISN’T A TREND — IT’S A REQUIREMENT.

TYRA DOESN’T WAIT FOR THE INDUSTRY TO EVOLVE. SHE DESIGNS WHAT COMES NEXT.

EXPERIENCE INCLUDES: