be bold
who’s that girl?
Born and raised by the smartest* single mother IN TORONTO CANADA, Tyra packs the creative and innovative punch of a millennial, with the drive, focus and strategic thought of a seasoned industry vet.
Tyra Jones-Hurst is an accomplished, strategic & trailblazing business leader with a proven record of success in managing complex accounts and driving growth across multiple sectors, including beauty, consumer goods, and entertainment. With extensive experience in account management, Tyra has led strategic initiatives for major clients, overseeing P&L responsibilities with budgets exceeding $5-7 million and delivering impactful campaigns that enhance client satisfaction and revenue. She has held key positions, including Managing Partner at OLIVER Agency and Business Director for Ustudio/Unilever, where she has consistently demonstrated her expertise in operational management, client relations, and team development, driving innovation and always championing inclusivity.
A high performer with exceptional analytical and creative problem-solving skills, Tyra excels in strategizing solutions that meet client needs and achieve measurable results. Creating a business from the inside, she founded InKroud Agency to address gaps in multicultural marketing. Powered by OLIVER Agency, InKroud empowers clients to tap Black and Latiné marketing professionals to ensure the inclusion of diverse voices in their campaigns, progressively shaping the future of the marketing industry and demonstrating the unique advantage in understanding client dynamics and market trends Tyra possesses.
Known for her leadership in establishing positive, high-performance work cultures, Tyra is an asset to any team, becoming the youngest member of OLIVER’s Executive Leadership Team (ELT) where she continues to push boundaries, deliver results, and create lasting change. Her dedication to innovation, client satisfaction, and team growth makes her an invaluable addition to any organization aiming to scale and strengthen its market position.
Thriving in fast-paced environments and always looking for more to tackle, she finds joy in CREATING CLARITY IN CHAOS, juggling curveballs and riding the wave of life where she resides in new york city.
Tyra is an industry game-changer, and she's just getting started.
agency experience
There has yet to be a challenge Tyra has been unable to conquer (INCLUDINGher DYSLEXIA) and she doesn’t plan on changing that anytime soon.
do things differently.
EXclusivley
inclusive
as seen in
awards & ACCREdations
Speaking engagements
Creating clarity out of chaos.
Creating clarity out of chaos.
F*ck the Joneses Career coaching
have an project, idea or event in mind for tyra? just want to shoot the shit and grow your network? either way, hit her up.
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rumor has it
“Working alongside Tyra has been a highlight of my career. She is both a big picture thinker and a detail-oriented doer who always gets things done – and always brings positive energy into any room.”
venus tsang
director of strategy
“Tyra is A smart, strong Woman, with exceptional leader ship skills! It is very evident to me as a female in what is predominantly a male-dominated industry, that Tyra definitely supports and fosters relationships and the Progress and prosperity of females in our industry!”
cori o’niel
owner of grafixcor
“If you’ve ever had the opportunity to work with Tyra, directly or as part of a team, then you know she is one of a kind. If she is on a project there is no doubt expectations will be exceeded. She is strategic, creative, detail oriented, results driven and a true pleasure to work with. Simply put, she produces best in class gold standard work”