be bold
Jonesing for culture |
Jonesing to take up space |
Jonesing to build outside the blueprint |
Jonesing for what’s next |
Jonesing for culture | Jonesing to take up space | Jonesing to build outside the blueprint | Jonesing for what’s next |
who’s that girl?
She’s at the intersection of leadership, culture, and conversation — redefining what comes next.
Born and raised by the smartest* single mother in Toronto, Canada, Tyra Jones-Hurst brings the creative and innovative punch of a millennial with the drive, focus, and strategic discipline of a seasoned New York industry vet.
A high-impact business leader and cultural architect, Tyra has led multimillion-dollar accounts and built teams that thrive in fast-paced, high-stakes environments. Her gift? Turning chaos into clarity. She distills complexity, aligns people, and delivers solutions that move numbers — not just narratives. Brands trust her because she sees the now, the long game, and the cultural moment at the same damn time.
As the founder of InKroud, an inclusion-always, digital-first creative agency, and the voice behind @ibejonesing, Tyra challenges an industry that has spent years talking around diversity instead of investing in it. InKroud exists to put marginalized voices at the center of creativity — not as an afterthought, but as the blueprint. Through @ibejonesing, she shapes the conversation, offering clarity, perspective, and unapologetic insight on leadership, culture, and what’s next. Tyra’s work blends strategy, equity, and cultural intelligence to help brands show up with authenticity instead of performative energy — from campaigns to conversations.
Whether she’s guiding executives, developing next-gen leaders, or redefining how brands connect with culture, Tyra moves with precision and purpose — pushing people, teams, and organizations to think boldly, execute smartly, and honor the communities they serve.
Now based in New York City, Tyra is emerging as a sought-after voice on the future of marketing, inclusive leadership, and culture-first brand building. She speaks to the shifts happening in real time — from creator-era disruption to ethical AI, community connection, global influence cycles, and the ever-evolving expectations placed on brands. Her perspective is unapologetic and rooted in lived experience, where authenticity isn’t a trend — it’s a requirement.
Tyra doesn’t wait for the industry to evolve. she designs what comes next.
experience includes:
do things differently.
“I lead with truth, build with intention, and create spaces where people can thrive without SHRINKING themselves.”
EXclusivley
inclusive
as seen in
awards & accreditations
Speaking engagements
Creating clarity out of chaos.
Creating clarity out of chaos.
F*ck the Joneses Career coaching
have an project, idea or event in mind for tyra? just want to shoot the shit and grow your network? either way, hit her up.
start a conversation with tyra
professional coaching services for ‘status quo’ outliers jonesing to forge their path, their way.
rumor has it
“Working alongside Tyra has been a highlight of my career. She is both a big picture thinker and a detail-oriented doer who always gets things done – and always brings positive energy into any room.”
venus tsang
director of strategy
“Tyra is A smart, strong Woman, with exceptional leader ship skills! It is very evident to me as a female in what is predominantly a male-dominated industry, that Tyra definitely supports and fosters relationships and the Progress and prosperity of females in our industry!”
cori o’niel
owner of grafixcor
“If you’ve ever had the opportunity to work with Tyra, directly or as part of a team, then you know she is one of a kind. If she is on a project there is no doubt expectations will be exceeded. She is strategic, creative, detail oriented, results driven and a true pleasure to work with. Simply put, she produces best in class gold standard work”